The Rs. 27 Lakh Mistake I Made In 2019 (And Why One Indian Coach Is About To Win Rs. 5,00,000 Of Free Mentorship)

The Day I Realized Working Harder Was Killing Me

Picture this. October 2019. I was 14 months into running my coaching business. I had 23 paying clients. I was making Rs. 1.8 Lakhs a month. From the outside, I had made it.

From the inside, I was bleeding.

I worked 14-hour days. I wrote every ad. I built every funnel. I closed every call. I posted on Instagram three times a day. I sent 67 WhatsApp follow-ups every evening. I had not seen my parents in 4 months.

And the worst part: I could not raise my prices. Every time I tried to charge Rs. 25,000 instead of Rs. 3,000, the buyers ghosted. I told myself the market was not ready. The truth was much worse.

So I made a decision that would cost me Rs. 27 Lakhs over the next 3 years. I decided to figure out exactly what the 1.71% of Indian coaches doing Rs. 10L+/month were doing differently.

Rs. 27 Lakhs Of Painful Lessons

I bought every course I could find. Rs. 4 lakhs on Russell Brunson's masterminds. Rs. 6 lakhs on Sam Ovens' Consulting Accelerator. Rs. 9 lakhs on Hormozi's Acquisition.com workshops. Rs. 3 lakhs on Indian coaching gurus who promised the world and delivered Telegram groups.

I read 87 books on direct response. I dissected 412 winning ads. I sat through Rs. 5 lakhs of one-on-one sales training. I tested 27 funnel architectures on my own business.

Most of it was junk. But buried inside the noise, I found 7 plays nobody else was running in India. Plays the top US operators used quietly. Plays my Indian coaching peers had never even heard of.

So I built a system around those plays. I ran it on myself first. Rs. 2L/month became Rs. 10L/month in 45 days. 20X ROAS on my Meta ads.

Then I tested it on Joydeep. He hit Rs. 40L/month. Then Bholanath. He smashed 11X ROAS in 8 weeks. Then Vivekanand. His ticket price jumped 7 times over, from Rs. 50K to Rs. 3.5L.

And that is when I had a thought that would not let me sleep.